Magnum Opus

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Personal Project
Summer 2017
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Magnum Opus - "Great Work"/"Master Work" (in alchemical context — the quest for the Lapis Philosophorum)

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Similar to the Unsung Apparel project, Magnum Opus explores creating a fictional brand identity and product design. The first (and only) product is "The Elements Sweatshirt". A prototype was created before production and served as a marketing tool. 43 preorders for the pieces were made and released as a Fall/Winter 2017-2018 collection. Those who placed preorders were able to choose the base color and ink color for the sweatshirts. This brand was created solely for this drop, and I have no further plans to expand on it.