A fictional brand and line of products are curated into this three-piece luxury set. The brand bridges styles of streetwear and luxury apparel. This project experimented with materials and processes, while developing craft and execution. The viewer should associate the brand and packaging with a high level of quality, aesthetic, and rarity. A brand new package architecture was created to convey uniqueness, and to elevate the consumer experience.
This project was juried into the 2017 PGH365 show. It was also selected for exhibition in the 2017 Senior Graphic and Interactive Design Show.
Materials/Processes | Illustration Board, French Pop-Tone 100 lb Cover Paper, Poster Board, Photopolymer Plate on Letterpress, Matte Acetate, Velcro, Ribbon
Dimensions | 15 3/8" x 13" x 2 9/16"